Yes, you do need SEO (search engine optimisation) for your website. Yes, even though people are getting answers from AI. Without this you’ll be much harder to find, and easier to be misunderstood. SEO (search engine optimisation) means doing work on your web page to make it easier for people, AI, and search engines to[Continue Reading]
Tag: AI
Love it or hate it, artificial intelligence (AI) is becoming an increasingly popular buzzword in business and online marketing. Posts under this tag discuss the use of AI in marketing and content creation.
[Opinion] Normalising AI-generated content reinforces the belief: “I can’t do it myself”
Normalising AI content for every little creative problem we have, it reinforces a belief, “I can’t ever do this”. If you ever felt like you weren’t “made for” writing or creative work, that’s okay. There’s plenty of people who’ll help you out. But then relying on AI generated content is going to reinforce that belief[Continue Reading]
People are searching with AI now. What does this mean for you?
You’re seeing, and I’m seeing it too. Whether you like it or not, Google Search results aren’t what they used to be a decade ago. And more and more people are looking to ChatGPT for their answers. What does this mean for you? Do you have to do special SEO for AI? TL;DR, let’s be[Continue Reading]
Local SEO not working anymore — common symptoms and what to do
Are you a local business owner scratching your head, wondering where all your online enquiries have gone? You’re not alone. It used to be that a decent local SEO strategy was like a magic wand for bringing in new customers. But lately, it feels like that wand has lost its sparkle. Let’s be honest: for[Continue Reading]
What is SEO? Let me explain it to you, plainly
If you want your business to last over the long haul, people need to know you exist. In this video, I’ll explain what SEO is in simple, no-tech terms. You’ll understand how SEO helps your business get found online. It’s a bit like having a sign out the front. Without a sign on the side[Continue Reading]
Episode 051: The future of SEO (with Adi Aviram)
To my surprise… We don’t have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram a Berlin-based SEO consultant. We talk about how SEO works in 2025, and what to look out for in the future. (Yes, even though AI search results are *in* right now.) Listen on:[Continue Reading]
Episode 049: The future of creative work: live art, AI, and finding your people (with Dhari Sachdev)
What does the future of art and AI really look like for working creatives? In this episode, two creative minds sit down to chat about everything from live event illustration to AI and creative jobs, and how the rise of automation is reshaping creative work in the digital age. We also dive into the realities[Continue Reading]
Episode 043: Branding and AI: How it can make or break your image
Julie: “…the whole purpose of branding is to get you to really strongly share who you are and your expertise. And if you can… If you can beam that out really strongly, then you end up attracting the right people to you and turning the wrong ones away.” Branding and AI can work together, or[Continue Reading]
AI and SEO in 2025: What this means for you as a business owner
AI and SEO are hot topics, always… And as we head into 2025, the conversation is shifting. What do you need to know about AI and SEO in 2025? And being found online as a business? Now that people are searching the web for information and services by means other than Google (e.g. social media,[Continue Reading]
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to take something already made, and use that[Continue Reading]
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