One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between what you’re offering, your marketing material, your suppliers (if applicable), and your legal agreements.[Continue Reading]
Tag: Ads Readiness
Everything in this category is about your ads readiness. That is getting your business and website ready for ads!
Episode 019: Why do you need a Facebook Pixel to grow your courses?
In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.[Continue Reading]
Episode 016: Is it worth trying to run your own ads? (Yes if tech is easy for you)
Are you questioning whether you should run your own ads? Let’s explore this together with my marketing expert insights! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey there, wonderful people! Today, I want to address the question: Is it worth it to run your own ads? And the answer to that is yes, if[Continue Reading]
Episode 014: Getting your tech ready for ads
Is your tech ready for ads? Do you know what you’re getting yourself into. Well I’m here to let you know that there’s more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need! Watch this episode on: YouTube. Listen[Continue Reading]
Episode 012: Cracking the organic marketing code for paid ads success
My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic marketing can be worked into paid ads success. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Tash Corbin’s website: https://tashcorbin.com Tash Corbin’s LinkedIn: https://www.linkedin.com/in/tashcorbin/ Transcript: Lou: Hey, so[Continue Reading]
Episode 010: The validation test: Will ads actually work for your business?
Alright so… How do you know if you’re ready for paid ads? I’m pretty confident they can work, but will ads actually work for you? As an experienced paid ads manager, I often have to make the call on whether or not paid ads is right for a particular business. Let’s explore this together in[Continue Reading]
Episode 008: 3 things to do before you hire an ads manager
These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I’ll most likely turn a prospective client away if they haven’t begun to consider these things. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Introduction Hello, in this episode I would like to discuss[Continue Reading]
Episode 001: Are you even READY to hire an ads manager
Why, I’m so glad you asked the question! In this episode, we take a look into whether or not your business is or isn’t ready to hire an ads manager. Watch this episode on: YouTube. Transcript: Hey, this is Lou, and today I want to address the question: are you even ready to hire an[Continue Reading]