Episode 057: Meta ads in 2025 are different. Here’s what you need to know.

Meta ads in 2025 are different. Here’s what you need to know.

This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your time or money.

Listen to this episode on: Apple Podcasts.

Here’s what I want you to know about Meta ads:

• Meta ads are getting more expensive in 2025. So be prepared to spend more of for the results you used to get before.
• Facebook and Instagram ads are getting more AI driven. What this means for you? Your content will power who sees your posts. Targeting options aren’t going away, but Meta wants us to let the algorithm do more to match our ads with the right audience based on the content.
• Get proof your message works with organic posts. The less proven your piece of content or offer is, the more expensive it’s going to be to experiment with ads.
• You can still experiment with boosty posties [boosted posts] be prepared to spend a little more, and come equipped with a piece of content you already know works.

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