Technology fails, like, quite often. And who do people look for when that happens? A skilled professional who knows IT inside-out. In other words, they look for expert IT support companies like you, when their tech systems backfire big time. Indeed, the market is there to be captured, folks. But how are you going to do it?
It sure isn’t as easy as rebooting the machine, but it’s an excellent problem to solve as it brings in more cha-ching!
Do you need to be a “people-person” to execute effective marketing? Nope. As long as you are good at your profession, you can grow your IT support business without stepping too far outside your comfort zone. Wondering the “how-to” for that? I’ve got your back.
Why does Marketing for IT Support Matter?
Look around — there are hundreds of IT support companies in the market. How do you expect businesses needing reliable IT support to know about your services? Especially when “open the store and they’ll come” doesn’t work anymore; at least not in this ultra-competitive economy. A proactive and strong marketing strategy is indispensable to convert prospects into paying customers and keep your business on top of their minds, even before trouble knocks on their doors.
Count on Email Marketing for IT Support Services
Look, I’m not asking you to attend networking events or make those awkward cold calls. (Will these help? Absolutely. Do you need them? Not so much.) Instead, I want you to keep things simple and cost-effective. Presenting, Email Marketing Newsletter.
It’s an incredible and never-outta-fashion online marketing strategy that helps you stay connected with existing clients while getting the word out for attracting new ones!
Instead of being a social butterfly (which you clearly are not), I want you to share with your prospects helpful IT tips, security alerts, service reminders, and more through email. When well-executed, your clients will begin associating your name with tech solutions.
Note: Email ROI is an impressive $36 for every $1 spent! (Source: Hubspot)
How to Make Email Marketing Work for You?
I know you are new to this, but keeping in mind a few simple tips will help you hit the ground running. Here we have shortlisted five of them
| Email Marketing Tip | The Logic Behind |
|---|---|
| Keep it simple | Share valuable, easy-to-digest tips that help your clients avoid common tech issues. |
| Schedule to be consistent | Send your newsletter on a regular schedule—weekly, bi-weekly, or monthly. Momentum builds consistency; consistency reaps results. |
| Encourage referrals (Ask for it!) | A study by Cialdini and Goldstein (2004) indicates that direct, clear requests are more effective in eliciting the desired response from individuals. So, explicitly ask your readers to forward the email to a friend who might need IT support. A simple request like “Know someone who needs IT help? Share this with them!” can bring in new clients. |
| Offer exclusive deals | Give subscribers special discounts on services to keep them engaged; works big time. |
| Outsource if needed | If writing emails feels like a chore, hire a professional to handle it for you. The investment will pay off in client retention and referrals. |
Outsource to Stay Top-of-Mind Without Extra Effort
I love building email newsletters and marketing strategies for businesses like yours. Why? Because I’m obsessed with generating exceptional results through some of the simplest marketing tools available today. And folks, it cannot get any simpler than an email.
From one tech professional to another: Why not let me handle your email marketing while you focus on fixing the IT world, one computer at a time? Over a quick chat, I will help you understand the process and together we can set the marketing campaign up. Connect today to discuss possibilities!
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