As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents actually love your emails? In this article, I’ll tell you how to write better pet newsletters.
As a groomer, boarder, or trainer, you’ve already got a huge advantage in writing newsletters: your subscribers love their pets. But how do you write emails that get opened, and then have people looking forward to hearing from you?
Here are some tips to make your newsletters interesting, fun, and worth reading!
Talk like a Friend, Not a Textbook
Have you ever written an email and it sounded like homework? Ugh, yeah, nobody enjoys that. In place of repeating, “See to it your dog gets appropriate socialisation in order to avert behavioral maladaptations,” simply write: “Make playdates happen, your pup will appreciate it!”
Science backs this up, conversational writing is more engaging and easier to remember (Cutts, 2020). So, write the way you’d talk to a pet parent who just picked up their fluffy, slightly-too-excited goldie after a bath.
Share Stories, Not Just Tips
Humans remember stories much more than they remember facts (Zak, 2014). What that does is instead of vomiting out tips on grooming, tell a little story:
“Last week we got a goldendoodle whose curls had developed into a full-blown Velcro situation. Fifty seconds of brushing and we found his misplaced toy stuck in the fluff! Moral of the story? Brushing daily saves more than just tangles!”
It makes advice fun, applicable, and actually memorable.
Keep It Short (Because, Life.)
Humans read emails in seconds (Nielsen Norman Group, 2021), so make it easy for them. Instead of a long sermon, break it up:
— “Tangles? A daily quick brush saves an expensive de-matting session!”
— “Boarding tip: Pack an unwashed T-shirt—your smell is a comfort when you’re away.”
Picture texting a friend. Would you send a whole paragraph when a one-sentence summary would do?
Respond to Questions They Haven’t Asked Yet
You know what pet parents worry about. Use it.
— “Did you ever notice your dog circles 10 times before lying down? Well, as it turns out, that’s a leftover behavior from their wild ancestors!” (Bekoff, 2018).
— “Wonder why your cat acts personally offended when you scratch their belly? That’s a sensitive spot—picture it like an unexpected tickle attack!” (Bradshaw, 2013).
These little tidbits of information make your newsletter something they look forward to.
End with a Smile
End on a high note. Maybe it’s a funny pet meme, a heartfelt client testimonial, or a plain:
“Give your fur baby an extra belly rub from us today!”
Ultimately, a tremendous newsletter doesn’t just teach—it envelops. And when pet parents love your emails, they won’t just read them… they’ll come back for more.
Conclusion
These are some simple tweaks to help you write better pet newsletters. This means you won’t have to say, spend $$$$ on Facebook ads every month. If you’re looking for more simple strategies that won’t cost an arm and a leg, check out my free guide: 5 Things Every Professional Service Owner Can Fix On Their Website In The Next Week To Increase Leads.
Worried about spending big to fix your site? Don’t throw the duckling out with the bathwater! 5 tweaks you can make in your website in the next week to transform it into a lead-generating machine.
Further Reading
Some references are given below that’ll give you new ideas to write attractive newsletters:
References
- Bekoff, M. (2018). Canine Confidential: Why Dogs Do What They Do. University of Chicago Press.
- Bradshaw, J. (2013). Cat Sense: How the New Feline Science Can Make You a Better Friend to Your Pet. Basic Books.
- Cutts, M. (2020). Oxford Guide to Plain English. Oxford University Press.
- Nielsen Norman Group. (2021). Email Newsletter Usability: 2021 Research Findings. Retrieved from www.nngroup.com
- Zak, P. (2014). Why Your Brain Loves Good Storytelling. Harvard Business Review.
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