If you’re a health or service professional trying to get found on Google, chances are you’ve already thought about using AI to help. And honestly? I’m glad you are. Visibility matters. And your future clients are out there searching for exactly what you offer.
So because people are going to do this anyway, let me show you how I’d actually do it well.
The Prompt That Won’t Get You There
Here’s what I suspect a lot of people are doing. They open up ChatGPT and type something like: “Write the copy for my web page to be SEO optimised for ‘gut health Melbourne’.”
I’ve actually seen this happen in a health niche. And look, it’s a great instinct. But here’s why it won’t make you first cab off the rank on Google.
First, no one is really searching for “gut health Melbourne.” They’re searching for things like “recommended digestive health specialists near me” or “natural alternatives for gut health.” The language your patients use is specific, conversational, and need-driven.
Second, when you prompt AI that way, you get generic. You get the same words every other practitioner in your niche could publish. And what Google — and more importantly, your patients — actually want is you: your experience, your approach, what makes your care different.
If you’re curious about the broader picture of what AI genuinely can’t replicate, this article by Storey Creative is worth a read.
Here’s What I’d Do Instead
This is a high-level look at the flow I actually use:
A. Do your keyword research first.
Find out what people are genuinely searching for, then validate it has real search volume using a tool like Google Keyword Planner. Don’t build your page around a keyword nobody is typing.
B. Get clear on your unique genius.
What experience and expertise do you bring? What do your clients actually say when they describe how you helped them? This is the gold that generic AI copy will never capture on its own.
This is the piece AI consistently misses. And it’s why AI alone can’t do your SEO for you, no matter how good the prompt.
C. Ask Gemini to build the scaffold.
Once you have your validated keyword, ask Google Gemini to outline a page structure that ranks for it. Think of this as your skeleton — the SEO-smart framework.
Why Gemini specifically?
Gemini is built by Google. So when you ask it to help structure a page, it draws on a deep understanding of what Google’s own algorithm actually rewards. I came across a video by creator Louis Rossmann that illustrates this perfectly. He’d spent a year trying everything to get his business website ranking again — professional SEO consultants, new content writers, a full site rebuild. Nothing worked. Then he went into Gemini and asked it directly: “Rewrite this page so it ranks on Google.” It worked. His ranking climbed from outside the top 100 to number six.
He wasn’t thrilled about it, honestly. Because what Gemini produced didn’t sound like him. And that’s exactly the tension I want you to hold onto, because it leads us to Step D.
The scaffold Gemini gives you is genuinely useful — it reflects real search intent and the structural signals Google looks for. But on its own, it produces something generic and sanitised. The point isn’t to let Gemini write your page. It’s to let Gemini give you the framework, and then fill it with your expertise, your patient stories, your real-world outcomes. That’s what makes a technically sound page one that actually builds trust and converts.
D. Flesh it out with Claude.
Take that scaffold and bring it to life. If you need help writing the copy, go into Claude and prompt it with your specific experiences and client stories. The key here is to tell it about you — your background, your method, your results. That’s what stops the content from being fluff.
✨ A quick note on my setup: I use Google Gemini and Claude (via Perplexity Pro, which lets me call either model into the same chat thread) and Google Keyword Planner to validate search volume before I commit to a focus keyword.
Why This Works
By following this flow, you’re not just technically satisfying a search query — you’re creating content that reflects how you actually help people. That’s what earns trust with both Google’s algorithm and the person reading your page at 10pm, trying to decide whether to book with you.
I’m currently doing this for web pages I’m working on myself, and I’m eagerly watching to see the results unfold. I’ll keep you posted. 👀