Episode 059: How I helped a local event triple attendance—without going viral

Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside.

We didn’t go viral.

We didn’t do anything drastic, like a whole rebrand.

I simply didn’t want this event, Conquest Games Convention, to die. And neither did the org team.

I used Facebook ads and SEO in some very unconventional ways to grow this event from under 200 attendees to over 500.

This is the kind of work I help people with. So if you’re interested in learning more about how I work, feel free to continue exploring my podcast.