Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it!
Listen to episode on: Apple Podcasts.
This episode isn’t here to scare you, and it’s not a sales pitch. I’m here to give you my observations on what’s changing with Google Ads, and who it’s working best for.
Episode Summary
Why this episode matters
- Google Ads is evolving fast — more automation, less transparency.
- Many small businesses are unsure if it’s still worth the investment.
- This episode helps you decide if and how to use Google Ads strategically in 2025.
What’s changing in Google Ads
- AI-driven ad delivery is the new normal – less control, more automation.
- Search results are becoming personalised – meaning reach is harder to predict.
- Campaigns are easier to set up, but harder to get right.
- Your website and messaging matter more than ever – they impact performance.
What this means for you
- You can no longer rely on just keywords or settings — your offer and message need to be clear.
- The algorithm can’t fix a weak landing page or vague service description.
- Ads work best when you’ve taken the time to prepare your strategy and your website.
Gentle breakdown of campaign types
- Search Ads – best for urgent, specific services.
- Performance Max – powerful but hands-off; good for businesses that already have proven offers.
- Display Ads – low conversion; best used for remarketing or brand awareness.
- Local Services Ads – great for tradies, health providers, and service pros in supported industries.
Predictions for where things are heading
- More automation, less transparency – strategic input will matter more.
- Messaging and clarity will outperform fancy targeting.
- Organic + paid must work together – your website and content ecosystem impact ad results.
- No more shortcuts – success comes from clarity, testing, and thoughtful execution.
Should you run Google Ads in 2025?
Ask yourself:
- Is my offer clear?
- Is my website ready to convert?
- Am I ready to test and learn over time?
✅ Ads can work well if you have a clear offer, strong website, and patience to test.
❌ Wait or rethink if your offer is vague, your site isn’t ready, or you’re hoping for quick wins.
Closing advice
- Don’t amplify an untested message.
- Google Ads is still valuable — but only when it fits into a bigger, intentional marketing plan.
- If you’re unsure, it’s okay to wait or ask for help before spending money.
- I offer Google Ads management on a strict case-by-case basis.