Fractional Digital Strategist
Your website, SEO, and digital setup — easier to manage.
I help small businesses and professional practices make their website, SEO, and digital setup easier to manage. Senior-level help, without the agency price tag.
Louise took over the responsibility for all of the event’s website development and maintenance, in addition to other organisational duties. I can confidently say that during my tenure on the Conquest committee, we never had a more efficient or capable web manager than Louise.
Mishka, Conquest Games Inc.
The Situation
Stuck between DIY and too much agency.
Most small businesses reach a point where doing it yourself isn’t enough — but hiring a full-service agency feels like more than you need, and more than you want to pay.
“I know my website isn’t working as well as it should. I just don’t know where to start — and I don’t have time to figure it out.”
Hard to find online
Your website exists, but the right people aren’t finding it. Search visibility feels like a mystery.
No one to ask
Technical questions pile up. Every fix means tracking down a different specialist and starting from scratch.
Too complex, too expensive
Full agency retainers mean overhead, account managers, and monthly fees for things you may not actually need.
Packages & Pricing
One clear entry point, or ongoing partnership.
Start with a focused review, move into strategy, or commit to ongoing fractional support — whatever fits where your business is right now.
Direction Finder Consultations — From AUD $95
A focused review for business owners who know their website feels “off” but aren’t sure what needs fixing. You’ll get clear priorities, quick wins, and a practical plan for what to do next.
Content Publishing Support — From AUD $550/month
Already have your blog posts and social content written, but never seem to get them live? Content Publishing Support takes your approved copy and gets it properly formatted, scheduled, and published each month — so nothing stays stuck in a draft.
Fractional Digital Strategist — From AUD $2,500/month
Ongoing digital partnership. I own the website, SEO, and technical foundations behind the scenes — one trusted lead for the digital side of your business. Where needed, I coordinate trusted specialists so you’re never left managing multiple providers.
GST is not applicable as I am not registered for GST. No lock-in contracts.
Not included: paid ads. If your business is ready for Google Ads or Meta, I’ll refer you to the right specialist. My focus is the website, SEO, and digital foundations that make everything else work better.
How It Works
- We talk: A short discovery call to understand where you are, what’s not working, and what matters most right now.
- I assess: I review your website, SEO, and technical setup — and give you a clear picture of what to do and in what order.
- We build a plan: We agree on scope, priorities, and how we’ll work together — whether that’s a one-off session or ongoing support.
- I take care of it: I own the digital side so you can focus on your business. Regular updates. No jargon. No surprises.
Who I Work Best With
Allied and mental health professionals
Psychologists, therapists, coaches, and health practitioners who care about their brand and want their website to make the client experience feel easy and professional.
Small service-based businesses
Consultants, specialists, and solo practitioners who have outgrown DIY but don’t need — or want — a big agency relationship.
One decision-maker, clear goals
You know where you’re trying to go. You’re committed to the work. You trust your partners to make good calls on your behalf.
I work best with clients who see this as a strategic relationship, not a task list.
Not the right fit if you need: paid ads management, emergency reactive support, a full-service marketing agency, or work on Wix (unless you’re ready to move).
Let’s talk
Ready to make your digital presence work properly?
Send me a message and we’ll find a time to talk. No pitch, no pressure — just a clear conversation about where you are and whether I can help.
FAQs
What exactly is a Fractional Digital Strategist?
A Fractional Digital Strategist is a senior-level digital partner who works with your business on an ongoing basis — without the cost or complexity of a full-time hire or a full agency. I look after the website, SEO, and technical foundations behind the scenes, so your digital presence works better and is easier to manage.
What kinds of clients do you work with?
I work best with small businesses and professional practices — particularly allied health, mental health professionals, and coaches — that have outgrown DIY support but aren’t ready for a big agency.
Note: My Fractional Digital Strategist service is only available to clients based in Australia. I work specifically within the Australian market because I understand how our digital and marketing ecosystem works, and that context matters.
What kind of things will you manage for me?
I’m happy to take the lead on many things that revolve around your website and online presence, except paid ads.
This could like taking over your email newsletter, ongoing SEO content, and managing your Google Business Profile.
Do you manage paid ads?
No. Paid advertising isn’t part of what I do. If that’s what you’re looking for, you’d likely be better served by a full-service digital agency that specialises in paid media. I’m happy to point you in the right direction if needed.
Do you come and work in our office?
No — this is a fully remote service. We’ll communicate via email, video calls, and whatever tools work best for you. Most clients find it works just as well, without the scheduling overhead.
Do you only work with WordPress?
No. While WordPress is my preferred platform for most builds, I can also work with Squarespace and Shopify. If you’re on a different platform, get in touch and we’ll work out whether it’s a good fit.
What if I’m not sure what I need yet?
That’s completely fine — and honestly, it’s one of the most common starting points. A Website Diagnosis Consultation is a great way to get clarity before committing to anything ongoing. We can figure out the right next step together.
How do we get started?
Send me a message using the contact form and I’ll get back to you within a couple of business days. We’ll have a short conversation to understand where you are and whether I’m the right fit — no pitch, no pressure.