Digital Business Consultations
Build with intention, not guesswork.
Strategic digital business consultation to help you understand what to build, how to scale, and which tools will actually achieve business outcomes. Start with a roadmap, then build with confidence.
Lou creates a still and rich place to be able to think through and come up with answers together. Make the call! Lou will not shoehorn you into something that’s not right for you. You’ll come away knowing more than what you did.
Moya Sayer-Jones, Only Human Stories
There’s a gap in digital help. I work in it.
Most businesses end up choosing between two options — and neither quite fits.
A VA or junior designer is affordable and responsive, but they’re waiting for your instructions. You still have to know what to ask for.
An agency has the expertise — but you’re paying for overhead, account managers, and a strategy deck built for the version of your business that existed when you signed the contract.
I spent 14 years inside agencies. I know how much gets done on autopilot — tasks ticked off against a plan nobody’s revisited in 12 months, while the business has moved on.
I work differently. No team to feed, no retainer to justify. Just a clear-eyed look at what you’re actually trying to achieve, and honest advice on how to get there.
Consultation Packages & Pricing
Not sure if you need Google Ads, a new website, better SEO, or something else entirely? That’s exactly what these packages are for.
Before you commit to an agency retainer or start spending on ads, let’s get clear on what digital marketing can actually do for your business — and where to start.
Each package gives you a practical roadmap you can act on yourself, bring to me, or hand to any provider you choose.
Website Health Check & Roadmap — AUD $650
A comprehensive review of your digital tools to ensure your technology supports your long-term goals.
What I do: Identify gaps in your current setup and create a strategic plan for upgrades or replacements.
The Outcome: A stage-by-stage roadmap to fix broken systems or implement new tech that fits your budget and objectives.
SEO Audit & Roadmap — AUD $800
A high-level strategy to ensure your content and search presence are aligned before the work begins.
What I do: Establish a 12-month plan to define the “what” and the “why” of your search strategy.
The Outcome: A clear trajectory for your website’s growth, finalised before any keyword research or content production starts.
Website Blueprint — AUD $450
A focused block of work to map out the sitemap, page hierarchy, and user flow for a new site build.
This is perfect for you if you’re stuck on, “I don’t know how my website should look” and/or “I just need to know what pages I need.”
Know Your Website (Data Studio Setup) — AUD $100
Finally see what your website is actually doing.
If you’ve been investing time or money into SEO or online marketing and you’re still not sure whether it’s paying off — this is for you.
I’ll build a custom Google Data Studio report using your data and set it to land in your inbox automatically, every month. No spreadsheets. No dashboards to log into. No marketing degree required. Just a clear picture of what’s working, on repeat.
The “Direction Finder” Consult — AUD $60
This is a one-off, (up to) 30 minute Zoom consultation where you can ask me for guidance on your next steps.
This is for you if you’d find it helpful to talk through your options. You’re also welcome to get a second opinion on another web developer or SEO strategist’s plan.
The Roadmap/Outcome Consult — AUD $120
This is a one-off, (up to) 60 minute Zoom consultation where you can ask me for guidance on your next steps.
This is for you if you’d find it helpful to talk through your options, ask questions, and get help making decisions.
All packages are paid upfront, and are exclusive of GST.
Why Start With a Consultation?
It’s actually quite normal to feel unsure about what you’re building before you’ve even seen it first. Websites and tech stacks are significant investments; guessing your way through the setup often leads to “technical debt” — paying for tools you don’t need or building features that don’t serve your audience.
By starting with a roadmap, we ensure:
- Clarity of Scope: You’ll know exactly how many pages you need and how the site will function before the first line of code is written.
- Technical Efficiency: We audit your tools to ensure they talk to each other correctly, saving you from a bloated, slow, or disconnected ecosystem.
- Strategic Alignment: Every technical choice is made to achieve business outcomes, ensuring your digital tools actually support your day-to-day operations and growth.
I came to Lou wanting to know if I could use paid ads to boost my webinar series attendants. Beyond that, I had no knowledge, info, or path! Lou asked questions that not only helped me to ultimately choose that paid ads were NOT correct for me, but helped me make better business decisions. That 30 minute conversation has helped guide my strategy better than any randomly chosen paid ad service ever could. Thank you, Lou!! You’ve got my trust for life!
Emry Kettle, Child Behavior Specialist
Stop guessing. Start knowing.
You don’t need a big agency or a complicated platform. You need a clear plan.
Tell me where your business is at, what you’re aiming for, and where you want to go.
FAQs
What’s actually covered in a consultation session?
I listen to what you’re trying to achieve, then come back to you with the best option — or a shortlist of two or three — and help you make a clear decision.
What do I need to prepare before we meet?
As much as you have about your business and where you’re headed — a business plan, a marketing strategy, or even just some rough notes. Don’t worry if it feels incomplete. Most people are in exactly that position, and it’s fine. The whole point is to help you make sense of it.
How is a consultation different from just hiring you to build a site?
Clarity, mostly. Before spending money on a build, a consultation helps you avoid costly mistakes, skip tools or plugins you don’t actually need, and make sure you’re investing in the right thing for where your business is right now.
Is a consultation a good fit if I’m not sure what I need yet?
Yes! That’s exactly what it’s for.
How long does a consultation take, and how is it delivered?
Most clients get what they need from a 30–60 minute session. Before we meet, I review your situation and do the research needed to give you a grounded recommendation, not guesswork on the spot. Something like an SEO roadmap takes longer, typically a day or two of my time to prepare properly, but that’s done before we sit down together.