Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. There’s two schools of thought: Are you using content (and optionally SEO) as part of your marketing strategy?[Continue Reading]
Category: Website Tips
Your small businesses’ website is like your digital front door. A well-maintained and well-optimised website is the key to online success. Learn about professional web design, and website optimisation tips with Lou Kozlevcar.
Subtopics include: WordPress, Website development, and SEO tips and strategies.
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to take something already made, and use that[Continue Reading]
WordPress VS Wix – Which one should you use to build your business’s website
If you’re here, it’s because you’re researching which website platform to build your website on. Whether you’re entirely new to this, or coming back from a break, it is, IMO worthwhile to weigh up different options. Afterall, let’s say it’s been 5 or so years since you last built a website. The Wix you knew[Continue Reading]
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to face. This may happen to you without any warning at all. You may[Continue Reading]
Episode 030: Everything your website needs, and what it doesn’t
Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain some requirements for coaches, course providers, and service providers in more detail. Tune in if you want to know more! (Handy to know before you reach[Continue Reading]
Why WordPress is the supreme website platform in the land of Lou
Is this somewhere you’ve been before? Unsure about which website platform to build your (next) website on? And do you want to know why WordPress (that’s the self-hosted kind you get at WordPress.org, not WordPress.com) is my platform of choice? Well, let me explain! When it comes to deciding which is the best website platform,[Continue Reading]
Website maintenance: Why do WordPress sites and websites generally need it?
In my earlier days of freelancing, many of my clients and prospects were against the idea of a WordPress website maintenance plan. Firstly, they didn’t believe they needed to spend more once a website was done. And secondly, they didn’t believe their business was “big enough” to attract the attention of hackers. To address the[Continue Reading]
5 SEO Myths that SERIOUSLY Need to Disappear
These SEO myths did the rounds in 2015, 2018, and ugh… Here they are again! And I will say this: I can’t stress enough how search algorithms are changing all the time. If you got your SEO advice from an article written in 2015, I can say with 99% certainty that information is likely misleading.[Continue Reading]
Questions to ask a prospective web designer
If you’re in the market for a new website design, it’s more than reasonable to make enquiries with a few different designers before making a choice. What do you look for? What questions do you ask a web designer when you’re shopping around? Let’s take a look at this together, so that you can get[Continue Reading]
The True Cost of Cheap Web Design
Cheap web design services online might seem very appealing. After all, they get the job done while costing you only a small percentage of your website design budget. But, what are the repercussions of investing in a cheap web design, especially for your official business website? Is cutting corners on website design really a smart[Continue Reading]