Category: Strategy

In the fast-paced world of digital marketing, success is about being proactive, not reactive. Craft a winning strategy that anticipates trends and engages your audience strategically. Stay ahead, stand out, and thrive in the digital landscape.

Website updates: The how, when and why?

Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. There’s two schools of thought: Are you using content (and optionally SEO) as part of your marketing strategy?[Continue Reading]

So Google has suspended your business profile? 😞 What now?

Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to face. This may happen to you without any warning at all. You may[Continue Reading]

What to Look for in a Google Ads Partnership?

The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google. However, running advertising campaigns on Google Ads isn’t that straightforward. It is rigged with technicalities, which if mastered,[Continue Reading]

What to Put on Your Website: And Getting it Right

Right… You’ve got somewhat of a business idea, and you feel like you’re ready to start accepting customers. And now it’s time for a website? Wonderful! But wait a sec, do you know what to put on your website? If you’re unsure, I’ve got some tips for you! So, keep reading! Before you start creating[Continue Reading]

Empower Your Business Journey: 15 Affirmations for Women Entrepreneurs

Your words have so much power, and I believe affirmations are a beautiful way to empower oneself. Please enjoy this beautiful free gift I have prepared for you. Listen any time you need a little encouragement. Watch on YouTube here: https://youtu.be/Hku9TmU6H7M  What are affirmations? Affirmations are powerful statements that, when repeated regularly, can positively impact[Continue Reading]

Is Facebook Marketing Worth It?

If you’re asking yourself whether or not Facebook marketing is worth it, let me tell you this: Facebook isn’t dead. We are talking about 3 billion active users or potential customers still looking for their favorite brands and local businesses on this ever-growing social media network. Indeed, breaking through the noise is always a challenge on Facebook, given the[Continue Reading]