Alright so… How do you know if you’re ready for paid ads? I’m pretty confident they can work, but will ads actually work for you? As an experienced paid ads manager, I often have to make the call on whether or not paid ads is right for a particular business. Let’s explore this together in[Continue Reading]
Category: Podcast
This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.
So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.
Episode 009: Discovering the origin of The Queer Mystic and networking for neurodivergents
In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Esther Lemmens’s website: https://estherlemmens.com/ Esther Lemmens’s LinkedIn: https://www.linkedin.com/in/esther-lemmens/ Transcript: Introduction to a Queer[Continue Reading]
Episode 008: 3 things to do before you hire an ads manager
These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I’ll most likely turn a prospective client away if they haven’t begun to consider these things. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Introduction Hello, in this episode I would like to discuss[Continue Reading]
Episode 007: To boost or not to boost? That is the question
To boost or not? If you’ve been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I’m going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can work! And there are times when[Continue Reading]
Episode 006: Connect to your community with radio engagement
Video didn’t kill the radio star after all! Radio, along with TV, is the most trusted source of information sharing in Australia and community radio is a fast track to connect with your local community. Loretta Hart shares shows how you can win at sharing your brand on community radio. Watch this episode on: YouTube.[Continue Reading]
Episode 005: Ogres, onions and ads – stop focusing on the surface (it’s not just to make sales, you need the layers)
What do ogres, onions, cakes and good ad strategies have in common? They all have layers! And if you want to use ads for sales, you can’t go without them. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. ➡️ Free resource: The Ads Readiness Checklist – https://onlinetree.com.au/ads-readiness-checklist/ Transcript: Why Layers Matter in Ad[Continue Reading]
Episode 004: How to select a smart ads budget for your next launch
What’s an appropriate and smart ads budget for your Facebook ads campaign? The answer is right in front of you, if you know where to look. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey everyone, welcome to another episode of my podcast. Today, we’re going to talk about how to select[Continue Reading]
Episode 003: Target audience decoded: Why it’s about THEM and not just YOU
Having a well-defined target audience can set you apart from the crowd. In this episode Julie Gibbons (Brandiwork) and I explore what that means, and the consequences of getting it wrong. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Julie Gibbon’s website: https://brandiwork.com Transcript: Why is this important? Lou: Hello! I have got[Continue Reading]
Episode 002: 3 unexpected ways ads improve launch results (list growth, visibility, messaging feedback)
Unexpected ways ads improve launch ads results! (These are: list growth, visibility, messaging feedback.) Ads are not just for making sales. Although, if you work on refining your ads and growing your list, you’ll build and nurture your audience. What we gain from growing and nurturing your audience is an audience who are more likely[Continue Reading]
Episode 001: Are you even READY to hire an ads manager
Why, I’m so glad you asked the question! In this episode, we take a look into whether or not your business is or isn’t ready to hire an ads manager. Watch this episode on: YouTube. Transcript: Hey, this is Lou, and today I want to address the question: are you even ready to hire an[Continue Reading]