Category: Podcast

This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.

So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.

Episode 020: What do you put in Facebook ads to make then effective?

You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let’s talk about that! In this podcast episode I’ll explain some effective Facebook ads examples. What content do you need? And where do you make these ads[Continue Reading]

Episode 019: Why do you need a Facebook Pixel to grow your courses?

In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.[Continue Reading]

Episode 018: Overcoming tech overwhelm in business

Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond. Jenn Hume’s website: https://hellyeahtech.com Jenn Hume’s LinkedIn: https://www.linkedin.com/in/hell-yeah-tech-jenn/ Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Introduction Lou: All right, so in this[Continue Reading]

Episode 017: What is SEO? Journey down the Google rabbit-hole with me!

I don’t usually speak about SEO. But when I do, I can get pretty passionate! In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I’ve been in the digital marketing industry since 2011. During this time, I’ve seen some good and bad. Every day in[Continue Reading]

Episode 016: Is it worth trying to run your own ads? (Yes if tech is easy for you)

Are you questioning whether you should run your own ads? Let’s explore this together with my marketing expert insights! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey there, wonderful people! Today, I want to address the question: Is it worth it to run your own ads? And the answer to that is yes, if[Continue Reading]

Episode 015: Yes! You can build your personal brand on LinkedIn

Social media is like a party where you get to meet new people and potentially make new friends. You can do the same on LinkedIn too! In this episode, Laurie shares all on how to be the life of the party and build your personal brand on LinkedIn. Watch this episode on: YouTube. Listen on:[Continue Reading]

Episode 014: Getting your tech ready for ads

Is your tech ready for ads? Do you know what you’re getting yourself into. Well I’m here to let you know that there’s more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need! Watch this episode on: YouTube. Listen[Continue Reading]

Episode 013: Your first Facebook ad (even if you don’t quite feel ready)

Is there a way you can test your first Facebook ad without committing to budgets over $100? You bet there is! Tune in to this podcast episode where I explain Boosty Posties (boosted posts) for beginners. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hello and welcome! In this episode, I would[Continue Reading]

Episode 012: Cracking the organic marketing code for paid ads success

My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic marketing can be worked into paid ads success. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Tash Corbin’s website: https://tashcorbin.com Tash Corbin’s LinkedIn: https://www.linkedin.com/in/tashcorbin/ Transcript: Lou: Hey, so[Continue Reading]

Episode 011: How to decide on a good ads budget for list growth

In this episode we talk about how to decide on a good ads budget for list growth. This is for you if you’re not sure how much to allocate to grow your email list. I’ll tell you how you can find out information to make this decision easier. Watch this episode on: YouTube. Listen on:[Continue Reading]