Category: Podcast

This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.

So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.

Episode 040: Money management for self-employed folks (with guest Sherry Andrew)

Sherry is a financial coach who helps self employed individuals understand manage their money. She often particularly works with people with ADHD. Learn how to manage your business and personal finances. Let Sherry be your guide to overcoming overwhelm, cutting costs, and reducing money-related stress! In this episode, we uncover tips for money management for[Continue Reading]

The Sobering Truth on Google Ads and Paid Ads

PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Apple Podcasts. This article is especially for you if you’re on the fence about using ads, because you may have heard bad[Continue Reading]

Episode 039: SEO first steps: How to start when you don’t know where to start (with guest Jules White)

If you’ve ever felt overwhelmed by SEO or unsure where to start, you’re not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn’t have to be a mystery. In fact, there are simple, often overlooked benefits that can make a[Continue Reading]

Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it

Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you[Continue Reading]

Episode 036: Copywriting is more than just words, it’s persuasion (with guest Brandy Wells)

You might know you can solve your customer’s problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you’ve ever asked yourself, “What does a copywriter do?” the answer goes beyond making words look good or[Continue Reading]

Episode 035: Why hire a paid ads specialist, when you can DIY?

When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]

Episode 034: Paid VS Organic – How to balance this with small budgets

This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary: An announcement regarding this podcast series’ ending. Why you[Continue Reading]

Episode 033: Email list building and why owning your list is better than ‘renting’ (with guest Bev Roberts)

Do you own your audience, or are you renting it? If the only way you’re reaching new audiences and nurturing them is through social media, then you’re doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow[Continue Reading]

Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!

Want to know what’s involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I’d like for you to know what’s involved, before you start diving in. So let’s crack[Continue Reading]

Episode 031: ‘Always On Campaign’: How to Ensure Your Pipeline Stays Full

Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That’s where an “Always On Campaign” comes in. This strategy ensures that your business is always bringing in a stream of new sales[Continue Reading]