Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what...
Podcast
This podcast is an extension of my mission in life and business—to open business owners up to money-saving ideas to grow. My episodes are here to help you get a grasp of paid ads, web design, and promoting yourself online. Sans all the tech lingo. Tune in and elevate your understanding of using the internet effectively to sell your stuff. 🙂
I also invite guest experts to speak on social media, email marketing, legal compliance, and more.
Episode 024: Website accessibility: Making the web better for all
Nikki Vera is a disabled brand and web designer who helps business owners make their websites fair and better. Find out why website accessibility matters for your business and makes the web better for everyone. For instance, you might be surprised to learn that more...
Episode 023: Google VS Facebook ads – is one better than the other?
I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn't one that trumps over the other overall. No really! It's true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst...
Episode 022: Measuring success – what results to look for in paid ads
In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re...
Episode 021: Legal compliance in marketing: Prevention is better than cure!
One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between...
Episode 020: What do you put in Facebook ads to make then effective?
You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let's talk about that! In this podcast episode I'll explain some effective Facebook ads examples. What content do you need? And...
Episode 019: Why do you need a Facebook Pixel to grow your courses?
In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get...
Episode 018: Overcoming tech overwhelm in business
Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond. Jenn Hume's website: https://hellyeahtech.com Jenn Hume's LinkedIn:...
Episode 017: What is SEO? Journey down the Google rabbit-hole with me!
I don't usually speak about SEO. But when I do, I can get pretty passionate! In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I've been in the digital marketing industry since 2011. During this time, I've seen some good and bad....
Episode 016: Is it worth trying to run your own ads? (Yes if tech is easy for you)
Are you questioning whether you should run your own ads? Let's explore this together with my marketing expert insights! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey there, wonderful people! Today, I want to address the question:...
