How much should a website cost? Why do prices vary so much—from $500 to $5,000 (or more)? In this episode, I break down what goes into website pricing, what to watch out for, and how to figure out what you should spend based on your business stage. If you’ve been quoted wildly different amounts for[Continue Reading]
Category: Podcast
This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.
So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.
Episode 049: The future of creative work: live art, AI, and finding your people (with Dhari Sachdev)
What does the future of art and AI really look like for working creatives? In this episode, two creative minds sit down to chat about everything from live event illustration to AI and creative jobs, and how the rise of automation is reshaping creative work in the digital age. We also dive into the realities[Continue Reading]
Episode 048: Why working with a web developer can be so frustrating (and how to make it easier)
Is your web developer frustrating you? Is this a normal thing to expect when embarking on a website project? Whether you’re hiring your first web designer or planning a website refresh, this episode will help you feel more prepared, ask the right questions, and avoid common pitfalls. Here’s what’s going on, why, and what you[Continue Reading]
Episode 047: How many emails is too many? And what is consent based marketing? (with Cat Doyle)
In this episode, Cat Doyle answers questions about email automation and consent-based marketing. Do you get stuck wondering how many emails to send? Or whether to do a quiz or a PDF? We got you! Listen on: Apple Podcasts. Cat Doyles’ website: https://catandco.digital Cat’s LinkedIn profile: https://www.linkedin.com/in/cat-doyle Cat’s Instagram: https://instagram.com/catandco.digital/ Get Cat’s freebie here: https://catandco.digital/freebie[Continue Reading]
Episode 046: Your new website is live, but it won’t get visitors until you do this…
If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]
Episode 045: Facebook ads aren’t a magic wand—here’s what is
Understand what hustle means in your business and what you need to really focus on for a thriving business. Pamela hits us hard with the brutal truth about why we hate selling and why Facebook ads don’t work. Yes, we can use social media—organic and or paid ads to get people to buy our things.[Continue Reading]
Episode 044: The real reason your Google Ads aren’t working in 2025
My friends, I am going to tell you exactly why your Google Ads are not working the same way they were 6 to 12 months ago. Listen on: Apple Podcasts. Transcript: Hey, this is Lou. I’m a digital business consultant, and I help business owners grow online using ads, SEO, and by building beautiful custom[Continue Reading]
Episode 043: Branding and AI: How it can make or break your image
Julie: “…the whole purpose of branding is to get you to really strongly share who you are and your expertise. And if you can… If you can beam that out really strongly, then you end up attracting the right people to you and turning the wrong ones away.” Branding and AI can work together, or[Continue Reading]
Episode 042: Get more bookings without spending thousands on ads
I’m gonna be real with you: An agency or digital marketer might suggest you spend thousands of dollars on ads to get more bookings… But what if you didn’t have to? No, you don’t need to pour thousands into ads to attract more patients—sometimes, your website likely holds the answers! If it’s confusing, potential patients[Continue Reading]
Episode 041: Before you hire a web designer… Make sure you know these things
Thinking about hiring a web designer but feeling overwhelmed? You’re not alone. Before you take the plunge, there are a few key things you should know—things that will save you time, money, and a lot of stress. As a web designer, I’ve seen too many business owners dive in without a clear plan, only to[Continue Reading]