The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google. However, running advertising campaigns on Google Ads isn’t that straightforward. It is rigged with technicalities, which if mastered,[Continue Reading]
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Episode 029: When should you include paid ads in your marketing strategy?
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect them on another[Continue Reading]
Episode 028: Why do you need email marketing? I think you’d be crazy not to!
It’s a question that’s come up a few times on the podcast — why use email marketing? In this episode, I’m diving into what makes it such a powerful tool for small businesses. I love seeing business owners who take a proactive approach to building and using their email list well, especially because it pairs[Continue Reading]
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley’s website: https://claireriley.co Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary Claire speaks about how she[Continue Reading]
Episode 026: What’s the point of ads or SEO if the big players already have a foothold?
What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound rough, but it doesn’t have to be! Watch this episode on:[Continue Reading]
Episode 025: Audience Targeting for Paid Media Ads 101
Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what interests to target… Or even if you should![Continue Reading]
Episode 024: Website accessibility: Making the web better for all
Nikki Vera is a disabled brand and web designer who helps business owners make their websites fair and better. Find out why website accessibility matters for your business and makes the web better for everyone. For instance, you might be surprised to learn that more people are disabled than you realise! You’d also be surprised[Continue Reading]
Episode 023: Google VS Facebook ads – is one better than the other?
I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn’t one that trumps over the other overall. No really! It’s true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst giving examples from my experience. Each[Continue Reading]
Episode 022: Measuring success – what results to look for in paid ads
In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re getting yourself into. I also take a dive into[Continue Reading]
Episode 021: Legal compliance in marketing: Prevention is better than cure!
One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between what you’re offering, your marketing material, your suppliers (if applicable), and your legal agreements.[Continue Reading]