Branding and marketing, when done right, makes it so your calendars are never empty. And good web design for therapists ensures you’re setting a good impression. How, you ask? Well, marketing your services to the ideal audience drives prospects to your online presence (official website), where you can encourage them to connect, i.e., generate leads.[Continue Reading]
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Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!
Want to know what’s involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I’d like for you to know what’s involved, before you start diving in. So let’s crack[Continue Reading]
Why your website isn’t showing on Google, and what to do about it
Have you ever tried searching for your business or brand name on Google, and not seen it show up? If you’re asking, ‘Why is my site not on Google?’ it might be due to a variety of reasons, which I’ll explain. However, it’s actually completely normal, and it’s unlikely you’ve done something wrong. (Except for[Continue Reading]
Episode 031: ‘Always On Campaign’: How to Ensure Your Pipeline Stays Full
Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That’s where an “Always On Campaign” comes in. This strategy ensures that your business is always bringing in a stream of new sales[Continue Reading]
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic? Facebook or Google? As a seasoned digital marketing[Continue Reading]
Website updates: The how, when and why?
Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. There’s two schools of thought: Are you using content (and optionally SEO) as part of your marketing strategy?[Continue Reading]
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to take something already made, and use that[Continue Reading]
WordPress VS Wix – Which one should you use to build your business’s website
If you’re here, it’s because you’re researching which website platform to build your website on. Whether you’re entirely new to this, or coming back from a break, it is, IMO worthwhile to weigh up different options. Afterall, let’s say it’s been 5 or so years since you last built a website. The Wix you knew[Continue Reading]
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to face. This may happen to you without any warning at all. You may[Continue Reading]
Episode 030: Everything your website needs, and what it doesn’t
Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain some requirements for coaches, course providers, and service providers in more detail. Tune in if you want to know more! (Handy to know before you reach[Continue Reading]