If you’ve ever felt overwhelmed by SEO or unsure where to start, you’re not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn’t have to be a mystery. In fact, there are simple, often overlooked benefits that can make a[Continue Reading]
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Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you[Continue Reading]
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist career. Platform expertise If[Continue Reading]
Episode 036: Copywriting is more than just words, it’s persuasion (with guest Brandy Wells)
You might know you can solve your customer’s problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you’ve ever asked yourself, “What does a copywriter do?” the answer goes beyond making words look good or[Continue Reading]
Internet Marketing for Herbal Products – How to Thrive in the Ever-changing Digital Landscape
Do you have a herbal product business, and need to reach more people online? Given the nature of some products and regulations, it may not be possible to use PPC (Pay-per click) or other paid media channels. But that doesn’t mean all is lost! It’s still possible to use internet marketing for herbal products, you[Continue Reading]
What is the Cheapest Way to Drive Traffic to a Website?
Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you’re not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let’s set the record straight! This article will explore some cost-effective[Continue Reading]
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary: An announcement regarding this podcast series’ ending. Why you[Continue Reading]
Episode 033: Email list building and why owning your list is better than ‘renting’ (with guest Bev Roberts)
Do you own your audience, or are you renting it? If the only way you’re reaching new audiences and nurturing them is through social media, then you’re doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow[Continue Reading]
Heart-centred Growth: Best Practices for Therapist Websites
Branding and marketing, when done right, makes it so your calendars are never empty. And good web design for therapists ensures you’re setting a good impression. How, you ask? Well, marketing your services to the ideal audience drives prospects to your online presence (official website), where you can encourage them to connect, i.e., generate leads.[Continue Reading]
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