Articles

How to Write Newsletters That’ll Make Pet Parents Come Back for More

As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents actually love your emails? In this[Continue Reading]

5 Signs it’s Time to Break Up With Your Digital Agency

If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]

Marketing for IT Support: Attract More Clients Without Extra Effort

Technology fails, like, quite often. And who do people look for when that happens? A skilled professional who knows IT inside-out. In other words, they look for expert IT support companies like you, when their tech systems backfire big time. Indeed, the market is there to be captured, folks. But how are you going to[Continue Reading]

Episode 040: Money management for self-employed folks (with guest Sherry Andrew)

Sherry is a financial coach who helps self employed individuals understand manage their money. She often particularly works with people with ADHD. Learn how to manage your business and personal finances. Let Sherry be your guide to overcoming overwhelm, cutting costs, and reducing money-related stress! In this episode, we uncover tips for money management for[Continue Reading]

Barriers to Advertising Adult Stores Online, and How to Get Through Them

Want to advertise your adult store online? Yeah, it’s rough, but not in the way you like it. 😉 Advertising adult stores online can be tricky… But like anything else, it can get better with experience and knowledge. Before we go on, I’m going to come out and say this: I’m not a very sexual[Continue Reading]

How to Maintain a WordPress Website

Did you know over 80% of people start their buying journey online? And, websites are often the first place they learn about your business. Since WordPress powers more than 40% of all websites on the internet, it’s a favorite target for hackers and cyberattacks. In fact, the CMS faces 90,000 attacks per minute due to[Continue Reading]

The Sobering Truth on Google Ads and Paid Ads

PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Apple Podcasts. This article is especially for you if you’re on the fence about using ads, because you may have heard bad[Continue Reading]

What Makes a Great Website Design – It’s in the Colours!

When asked what makes a great website design, what do you think of? Here’s something that’ll make or break whether someone stays or clicks away: Colour! Colour in your website design is something you have absolute control over. In my years of experience and professional training, I have found the best decision you can make[Continue Reading]

AI and SEO in 2025: What this means for you as a business owner

AI and SEO are hot topics, always… And as we head into 2025, the conversation is shifting. What do you need to know about AI and SEO in 2025? And being found online as a business? Now that people are searching the web for information and services by means other than Google (e.g. social media,[Continue Reading]

21 Reasons to Redesign Your Website

Unhappy with your digital presence? You’re probably not alone! Here are 21 reasons to redesign your website you may or may not have considered: It’s not getting you the sales you want, and a redesign would help turn browsers into buyers. Your current site doesn’t position you as a valuable brand or expert. Your current[Continue Reading]