Nearly 30 years ago, something changed my life forever. Dial-up internet arrived at my family’s home. I was instantly enchanted. ☎️🎶 Boop beep beep beep beep ~ Was the sound of our landline telephone temporarily granting access to the world wide web. (Back then, the internet was accessed over wired telephone connection.) I saw something[Continue Reading]
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Episode 054: Lead magnets and how to make them magnetic! (with Chrissy Symeonakis)
Lead magnets! What’s the deal? I keep hearing lots of questions about what lead magnet to use, whether you should copy someone else’s idea, and so on. Listen on: Apple Podcasts. Connect with Chrissy: https://www.creativelittlesoul.com.au Chrissy’s LinkedIn profile: https://www.linkedin.com/in/creativelittlesoul/ Summary In this conversation, Chrissy and I go over: Quality of life adjustments you can make[Continue Reading]
Local SEO not working anymore — common symptoms and what to do
Are you a local business owner scratching your head, wondering where all your online enquiries have gone? You’re not alone. It used to be that a decent local SEO strategy was like a magic wand for bringing in new customers. But lately, it feels like that wand has lost its sparkle. Let’s be honest: for[Continue Reading]
Best practices for childcare provider websites
If you own or work in a childcare centre, one thing is certain: Babies and children grow up! And once they move on, you need to fill spaces with new families. Obvious, yeah? And if it isn’t yet, your website should be a helpful tool in helping a family decide whether or not to choose[Continue Reading]
What is SEO? Let me explain it to you, plainly
If you want your business to last over the long haul, people need to know you exist. In this video, I’ll explain what SEO is in simple, no-tech terms. You’ll understand how SEO helps your business get found online. It’s a bit like having a sign out the front. Without a sign on the side[Continue Reading]
5 things that help ensure your business’s website build goes smoothly
If you’d like your website project to go smoothly and painlessly (and let’s be honest, who doesn’t want this), here are some things to do: 📐 1: Know your business plan — even if it’s not final or perfect. 🎨 2: Solidify your visual style. 💿 3: Get some content. 📢 4: Know your marketing[Continue Reading]
Episode 053: Why isn’t my website working? (3 things that might be going wrong)
Have you been asking yourself, “why isn’t my website working?” Look, I’ll level with ya: There are several things business owners don’t get told about owning a website. I’m going to share three with you in this episode, and how we can avoid issues. One of these issues can completely prevent customers from contacting you![Continue Reading]
Episode 052: Is your SEO a scam? Watch for these 5 red flags
If you’ve ever wondered “is SEO a scam?” — you’re not alone. Plenty of business owners have been burned by SEO providers making big promises but delivering… well, not much TBH. In this episode, I’m going to unpack some of the most common red flags to watch for, so you can protect your business and[Continue Reading]
Episode 051: The future of SEO (with Adi Aviram)
To my surprise… We don’t have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram a Berlin-based SEO consultant. We talk about how SEO works in 2025, and what to look out for in the future. (Yes, even though AI search results are *in* right now.) Listen on:[Continue Reading]
Episode 50: How much should a website cost? (honest answer from professional experience)
How much should a website cost? Why do prices vary so much—from $500 to $5,000 (or more)? In this episode, I break down what goes into website pricing, what to watch out for, and how to figure out what you should spend based on your business stage. If you’ve been quoted wildly different amounts for[Continue Reading]
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