Articles

Episode 062: Should you use WordPress? Why or why not? What you need to know first

If you’re about to start building a website (or refresh the one you have), I expect you’ll be curious about all the different options out there. Squarespace, Shopify, and Wix are all highly popular choices! But one that gets talked about a lot, and is widely used by small businesses, is WordPress. But is WordPress[Continue Reading]

Episode 061: Paid ads aren’t broken, but this is why I’m stepping back

Paid social ads aren’t broken, in fact, they can work very well for the right person! But if you’re looking to hire a paid ads person, that won’t be me. In this podcast episode, I’ll discuss why that is. (Transcript is included below.) Listen to this episode here: You can also listen to this episode[Continue Reading]

How to get reviews for your business? And why should you?

Reviews and testimonials are something you can pursue to help grow your business and attract more bookings and sales. In this article, I’m going to break down why, where your reviews get posted, and what you can do to encourage more of them. And yes, I’ll also weigh-in on what to do about negative reviews.[Continue Reading]

Episode 060: If you’re a therapist for everyone, I don’t know if you’re for me

If you’re the same as every other therapist, how will I know you’re for me? This is an important lesson, combined with personal experience about client attraction. I’ll tell you about how differentiation can help you attract more clients to your mental health practice. So sure, I could tell you how to attract therapy clients,[Continue Reading]

People are searching with AI now. What does this mean for you?

You’re seeing, and I’m seeing it too. Whether you like it or not, Google Search results aren’t what they used to be a decade ago. And more and more people are looking to ChatGPT for their answers. What does this mean for you? Do you have to do special SEO for AI? TL;DR, let’s be[Continue Reading]

Episode 059: How I helped a local event triple attendance—without going viral

Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]

Episode 058: Don’t waste your website budget: 5 essentials to get right before you start

If you’ve ever been unsure about what you need before you approach a web designer, this is a good place to start! In this 7 minute podcast episode, I go through some essentials I recommend before starting a website. Watch this episode on: YouTube, or listen on Apple Podcasts. Before you hire a designer or[Continue Reading]

Episode 057: Meta ads in 2025 are different. Here’s what you need to know.

Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your[Continue Reading]

Episode 056: Google Ads in 2025: Smarter, riskier, or just different?

Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]

Episode 055: 5 unexpected things I’ve learned from being a freelance web designer

Hiring a freelance web designer? It’s a bit of an overwhelming thought. Here are some unexpected things I’ve learned over the years in freelance and agency work. And these unexpected lessons have nothing to do with tech, and all to do with making hiring me easier for you. If you’ve been circling around the idea[Continue Reading]