Is this somewhere you’ve been before? Unsure about which website platform to build your (next) website on? And do you want to know why WordPress (that’s the self-hosted kind you get at WordPress.org, not WordPress.com) is my platform of choice? Well, let me explain! When it comes to deciding which is the best website platform,[Continue Reading]
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Episode 010: The validation test: Will ads actually work for your business?
Alright so… How do you know if you’re ready for paid ads? I’m pretty confident they can work, but will ads actually work for you? As an experienced paid ads manager, I often have to make the call on whether or not paid ads is right for a particular business. Let’s explore this together in[Continue Reading]
Episode 009: Discovering the origin of The Queer Mystic and networking for neurodivergents
In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Esther Lemmens’s website: https://estherlemmens.com/ Esther Lemmens’s LinkedIn: https://www.linkedin.com/in/esther-lemmens/ Transcript: Introduction to a Queer[Continue Reading]
Episode 008: 3 things to do before you hire an ads manager
These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I’ll most likely turn a prospective client away if they haven’t begun to consider these things. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Introduction Hello, in this episode I would like to discuss[Continue Reading]
Episode 007: To boost or not to boost? That is the question
To boost or not? If you’ve been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I’m going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can work! And there are times when[Continue Reading]
Website maintenance: Why do WordPress sites and websites generally need it?
In my earlier days of freelancing, many of my clients and prospects were against the idea of a WordPress website maintenance plan. Firstly, they didn’t believe they needed to spend more once a website was done. And secondly, they didn’t believe their business was “big enough” to attract the attention of hackers. To address the[Continue Reading]
Episode 006: Connect to your community with radio engagement
Video didn’t kill the radio star after all! Radio, along with TV, is the most trusted source of information sharing in Australia and community radio is a fast track to connect with your local community. Loretta Hart shares shows how you can win at sharing your brand on community radio. Watch this episode on: YouTube.[Continue Reading]
Episode 005: Ogres, onions and ads – stop focusing on the surface (it’s not just to make sales, you need the layers)
What do ogres, onions, cakes and good ad strategies have in common? They all have layers! And if you want to use ads for sales, you can’t go without them. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. ➡️ Free resource: The Ads Readiness Checklist – https://onlinetree.com.au/ads-readiness-checklist/ Transcript: Why Layers Matter in Ad[Continue Reading]
5 SEO Myths that SERIOUSLY Need to Disappear
These SEO myths did the rounds in 2015, 2018, and ugh… Here they are again! And I will say this: I can’t stress enough how search algorithms are changing all the time. If you got your SEO advice from an article written in 2015, I can say with 99% certainty that information is likely misleading.[Continue Reading]
Episode 004: How to select a smart ads budget for your next launch
What’s an appropriate and smart ads budget for your Facebook ads campaign? The answer is right in front of you, if you know where to look. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey everyone, welcome to another episode of my podcast. Today, we’re going to talk about how to select[Continue Reading]