Episode 055: 5 unexpected things I’ve learned from being a freelance web designer

Reading Time: 3 minutes

Hiring a freelance web designer? It’s a bit of an overwhelming thought. Here are some unexpected things I’ve learned over the years in freelance and agency work. And these unexpected lessons have nothing to do with tech, and all to do with making hiring me easier for you.

If you’ve been circling around the idea of hiring someone to help with your website, but feeling stuck, this is for you.

Listen to this episode on: Apple Podcasts.

1. Clients often don’t know what they want

If that’s you, that’s okay and I’m not here to judge, I’m here to approach with curiosity.

Your business plan doesn’t have to be 100% final or perfect.

And helping you figure out what your website needs is part of my job.

2. Not every small business owner wants to DIY everything

It’s cool if you want to try things out, that’s great!

But if you’d rather not spend hours in YouTube tutorials… And spend your time in your zone of genius? I’m here for it!
Image of a badly drawn horse emerging from a nicer back-end. Text reads: when your client asks if you can do it cheaper

3. Not everyone wants “cheap”

If you understand and appreciate the education and hard work that goes into web design, you’re in the right place. I mean, I certainly can do something cheaper for you, but then we’d both be disappointed.

Thoughtful business owners get that a website isn’t just a collection of pages. It’s a communication tool. It needs to reflect your values, boundaries, and voice, and help the right people say YES to working with you.

And frankly, cheap websites usually get expensive to run and fix over the long run.

4. Web designers and developers ghost, but so do clients

Web designers disappear. It shouldn’t happen but it does.

And if you need to disappear for any reason, that’s cool! Life happens, and I totally understand. I won’t take it personally

If you’re interested in long-term assistance, I’m here for it too!

person using their phone to text

I get it. I really do. Introverts, neurodivergent folks, and those with busy lives really don’t have the time to drop everything for a “quick phone call”. Besides, I’m not much of a phone call person myself. It has its place, yes, but sometimes a text or email easier and allows us to think about our response.

5. Not every client wants to talk on the phone or have meetings

This completely changed the way I run my business.

Prefer communication methods that let you think your response through? Me too! Many of my favourite clients are neurospicy, introverted or otherwise juggling family and life outside work.

Not everyone feels comfortable being “switched on” for a meeting. Especially when there’s a website design in front of us, and we need to think of feedback on the spot. This is one little way I make my business processes introvert and neurodivergent-friendly!

I record Loom videos that you can watch in your own time, and this allows you to think before you reply.

What does this all mean for you?

If you:

  • Have been holding off on a website because you feel like you’re supposed to have it all figured out first…
  • Were burned by bad design experiences…
  • Would rather avoid meetings and just get to the good stuff…

You’re not behind. You’re not difficult.
>You’re exactly the kind of person I’ve built my process around.

These five lessons have shaped how I work — so that you can feel seen, supported, and confident every step of the way.

If you’re curious about getting started, or you just want to chat about what’s possible for your next website — you can always reach me via email.

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