Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain some requirements for coaches, course providers, and service providers in more detail. Tune...
Articles
Learn all about websites and digital marketing with me.
What to Look for in a Google Ads Partnership?
The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google. However, running advertising...
Episode 029: When should you include paid ads in your marketing strategy?
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect...
Episode 028: Why do you need email marketing? I think you’d be crazy not to!
It's been mentioned several times now in my podcasts, and now I'll answer: Why use email marketing? As a marketing person, I love businesses who take a proactive approach to grow their list. Not only that, but making good use of it. Email marketing is especially...
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...
Episode 026: What’s the point of ads or SEO if the big players already have a foothold?
What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound...
Episode 025: Audience Targeting for Paid Media Ads 101
Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what...
Returning to work
Starting this week, I'll be working 4 day work weeks as a Google Ads specialist at AttentionMedia. 🖤💛 I did have plans to eventually leave to do my own thing, but that's now on hold. I gave it a shot, but I've come to the conclusion that the timing isn't right for it....
Episode 024: Website accessibility: Making the web better for all
Nikki Vera is a disabled brand and web designer who helps business owners make their websites fair and better. Find out why website accessibility matters for your business and makes the web better for everyone. For instance, you might be surprised to learn that more...
Episode 023: Google VS Facebook ads – is one better than the other?
I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn't one that trumps over the other overall. No really! It's true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst...
Episode 022: Measuring success – what results to look for in paid ads
In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re...
Episode 021: Legal compliance in marketing: Prevention is better than cure!
One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between...